2027 Advertising Specifications
Magazine, website and newsletter specs for the 2027 rate card. Read them below or download the full guide.
Quick Reference
| Channel | Units on the 2027 rate card |
|---|---|
| Magazine | 2 page spread, full page, 2/3, 1/2, 1/3 and 1/4 page |
| Website | Persistent banner, top leaderboard, top rotation and in-content |
| Newsletter | Leaderboard, inline banner, skyscraper and inline text ad |
Magazine
Meet these standards and your ad goes to press without a query. Files that miss them are returned for correction, which puts your placement at risk against the materials deadline.
File Preparation
| Preferred format | PDF/X-1a:2001, press optimized, with no RGB and no spot colors |
| Images | 300 dpi or higher. CMYK Color or Grayscale. Color type Process. |
| Color | Convert all ads to CMYK. Build four color black as 20c 20m 20y 100k. |
| Fonts | Use actual Bold/Italic fonts, not style attributes. Embed all fonts. Roboto is not accepted: convert to outlines or rasterize. |
| Trapping | Set type and top-layer elements to knockout. If overprint is intended, do not knockout. |
| Fractional ads | Submit without bleed, trim or crop marks |
| Photoshop files | Saved as PDF accepted. Trim size for fractionals, bleed size for full pages and spreads. CMYK, 300 ppi. |
| Ad portal | PDF only, PDF/X-1a:2001 preferred. Compressed files not accepted. |
Bleed and Trim
| Bleed | 8.125 × 11 in (add .125 in all sides) — full pages and spreads only |
| Trim | 7.875 × 10.75 in |
| Live area | 7 × 10 in — keep type and logos inside |
Ad Sizes (width × height, all titles and special editions)
| Unit | Size | Bleed |
|---|---|---|
| Two Page Spread | 15.75 × 10.75 in | 16 × 11 in |
| Full Page | 7.875 × 10.75 in | 8.125 × 11 in |
| 2/3 Vertical | 4.5625 × 10 in | No bleed |
| 1/2 Vertical | 3.375 × 10 in | No bleed |
| 1/2 Horizontal | 7 × 4.875 in | No bleed |
| 1/3 Vertical | 2.1875 × 10 in | No bleed |
| 1/4 Vertical | 3.375 × 4.875 in | No bleed |
Website
All creative is supplied in RGB at the exact pixel dimensions of the booked position.
1. Persistent Banner
970×250, 728×90. Sits above the navigation and shrinks on scroll but stays on screen — visible for the whole visit.
2. Top Leaderboard
728×90, 320×50. Full width; on category pages it sits below the grid.
3. Top Rotation
300×250. Inside the category grid.
4. In-Content
300×250. Within the article body.
| Position | Desktop | Mobile | Max file size | Formats |
|---|---|---|---|---|
| Persistent banner – Standard (supply 4 files) | 970×250, 728×90 | 800×450, 800×150 | 970×250: 250KB · 728×90: 150KB · 800×450: 250KB · 800×150: 200KB | JPG, GIF, PNG |
| Persistent banner – Super Wide | 3840×800, 3840×320 | 800×450, 800×150 | 3840 sizes: 250KB · 800×450: 250KB · 800×150: 200KB | JPG, GIF, PNG |
| Top leaderboard | 728×90 | 320×50 | 40KB static · 200KB HTML5 | JPG, GIF, PNG, HTML5, most 3rd-party tags |
| Top rotation | 300×250 | 300×250 | 40KB static · 200KB HTML5 | JPG, GIF, PNG, HTML5, most 3rd-party tags |
| In-content | 300×250 | 300×250 | 40KB static · 200KB HTML5 | JPG, GIF, PNG, HTML5, most 3rd-party tags |
HTML5
- Size limit: 200KB · Max polite download: 2.2MB
- Border: 1px · Max animation length: 15 seconds
- Video/Audio: on user click
Notes
- Persistent banner: static image only. Third-party tags not supported — supply images with impression and click trackers.
- Top rotation and in-content are the same size but sold separately; if both are booked, supply two different creatives.
- Third-party served: agency must grant reporting access on or before the start of each placement.
Production Checklist
Magazine
- PDF/X-1a:2001, press optimized, no RGB or spot colors
- Images 300 dpi+, CMYK or grayscale, process color
- Four color black: 20c 20m 20y 100k
- Actual Bold/Italic fonts, all fonts embedded
- No Roboto, or converted to outlines/rasterized
- Top layers set to knockout unless overprint intended
- Full pages/spreads at bleed; fractionals at trim, no marks
- Uploaded via ad portal as uncompressed PDF
Digital
- Exact pixel dimensions of the booked position, in RGB
- Four persistent banner sizes (desktop and mobile), static JPG, GIF or PNG
- 1-pixel border around perimeter within dimensions
- Within max file weight; animation 15 seconds or under
- One tracked click-through URL per creative
- Third-party reporting access granted where tags are used
- Files named with advertiser, brand, position and campaign month
Magazine Ad Submission
New advertisers: one person from your company receives an invitation from smanotifier@sendmyad.com to create an account at bobit.sendmyad.com, with a link to submit materials for the appropriate issue.
Existing advertisers: the registered account holder receives a material request email from smanotifier@sendmyad.com. Always use that link so the ad is uploaded against the right issue.
Media Operations Contacts
Lori Oani
Fleet, Auto Rental, Auto Dealer, Transportation (Heavy Duty Trucking), Public Sector (Government Fleet) and First Response (Police Magazine)
Diana Fitzgerald
Beauty (Modern Salon, Salon Today and Nails), Public Sector (School Bus Fleet) and Motor Coach (Metro Magazine)